PAINKILLER 💊 is the messaging system for time-crunched online entrepreneurs.
Based on science. Not guru B.S.
One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%.
Bad messaging KILLS good products
(and dreams)
Uncover your buyers’ ouchiest problems and fix your messaging so more people buy… in just 3.5 days
(*without* overhauling your product).
Risk-free. 7-day money-back guarantee
No more overthinking and endless rewrites
Find the painful problems buyers will pay to solve
(Without spending weeks months doing research)
(Even if you usually *hate* writing your own stuff)
Craft potent and persuasive messaging and copy to test
Sell more so you can scale your online business, finally
(Without burning out or selling your soul)
lots more sales
JESSY GERVAIS,
FORMER DIRECTOR OF MARKETING, FOODBYTE
Katelyn's training gave the ProductLed team a proven process to get the insights needed to launch a new training program that generated $120k in 6 weeks. The ROI is off the charts!
RAMLI JOHN
FORMER MANAGING DIRECTOR, PRODUCTLED
Spending months working on a product that doesn’t sell is a kick in the teeth
Especially when that product was supposed to be your ticket to riches.
You’ve dreamt about building a scalable online business for yeeeeeears— a business that puts more money in your pocket and more days off in your calendar.
But it’s not working. Not yet.
Slow sales hurts
It hurts your bank account and it hurts your ego.
(Like how the f*ck is that Axe-wearing jerk from high school making millions while you’re busting your ass for every sale?)
You know your messaging isn’t working…
After all, you’ve tried lots of stuff to drive interest—like running ads, cold outreach, DMing prospects, posting on social—but you’ve got more grey hairs than leads.
SO WHAT NOW?
RAMLI JOHN
FORMER MANAGING DIRECTOR, PRODUCTLED
Katelyn's training gave the ProductLed team a proven process to get the insights needed to launch a new training program that generated $120k in 6 weeks. The ROI is off the charts!
Where They Do It
You want to fix your messaging so you can sell more
And you’ve tried—hard
You bought those bloated copywriting courses that gave you 47 hours of pre-recorded video lessons…and 1.5 actionable steps (if you were lucky)
You tried following “best practices” touted in YouTube videos, LinkedIn posts, and ChatGPT
You tried piecemealing a messaging strategy together on your own with every template and freebie offered by “marketing gurus”
You've even tried copying what other people are doing (maybe even shamelessly stealing their marketing copy word-for-word)
But despite all this...
You’re no closer to having clarity on your messaging than when you started
Now, you could bite the bullet and hire a messaging strategist to figure it out for you, but the good ones charge $20,000-$75,000 and are booked months in advance. No bueno.
You’ve worked too hard for too long to give up now.
Don’t worry. There is another option…
I feel bad
you don't think I feel bad?
People pay to solve painful problems
The bigger and more painful the problem, the more someone will pay to solve it.
If your solution solves a real problem and people aren’t buying yet… then you haven’t communicated WHY they should WANT it.
People buy painkillers.
So it’s time you start selling them.
Kind words from smart friends...
Katelyn is my go-to person for marketing advice. Some of her tips on messaging have led to big breakthroughs in my copywriting (that have translated to great progress in revenue). Anything she builds is worth buying.
Kieran Drew
entrepreneur
Katelyn is my favorite marketer to learn from because she does the work that no one else is willing or able to do. Need buyer psychology advice? She’ll pore over the research. Need JTBD insights? She’ll conduct a 2-hour interview. I’ve learned a ton from her.
Amanda Natividad
VP Marketing, SparkToro
Katelyn is the Queen of marketing psychology and messaging. Every time I see anything she’s created, I have a real-life “mind blown” experience. She’s just brilliant and can make even the most simple idea something you’re extremely excited to learn about. I will buy anything she creates because it’s just that good.
Chenell Basilio
Founder, Growth In Reverse
Katelyn is one of the smartest marketers I know. Her messaging strategy for UNIGNORALBE caused us to sell out the course in less than 6 minutes.
Neal O’Grady
CO-FOUNDER, UNIGNORABLE, DEMANDCURVE
Katelyn understands buyer psychology like no one else. If you want to get into the minds of your ideal customers, listen to her!
Jay Clouse
FOUNDER, CREATOR SCIENCE
JUSTIN WELSH
SOLOPRENEUR
Smart marketers study buyer psychology. Katelyn makes it easy (and fun) to learn the psychology that actually matters.
Highly recommend.
Get everything you need to fix your messaging and start driving sales…
fast
I built my businesses from $0 to $1,200,000 a year. And I did without a big team or a financial safety net (and as a new mom). How? By selling PAINKILLERS 💊
I’ve learned what works—and what doesn’t—through painful trial and error.
I created PAINKILLER 💊 so you can avoid the f*ck-ups and figure out how to sell products people want to buy.
63,000
Newsletter Readers
TOP BUYER PSYCHOLOGY EXPERT
Toddler
Mom
200,000+
Social Followers
SOLD OUT
NEW PROGRAM IN 6 MINUTES
Multiple 6-figure product launches
SEEN IN
PAINKILLER is the messaging system for time-crunched online entrepreneurs
Get clear on how to fix your crappy messaging and drive more sales—FAST.
In just 3.5 days (for real), you’ll have a complete messaging strategy and shiny new copy to start testing.
10-minute lessons jam-packed with insights and step-by-step tutorials— no fluff, I promise
19 Bite-sized Lessons & Tutorials
8 Actionable Exercises
Complete timed exercises and get clarity on what works with buyers. Results in days (not 8 weeks from now)
8 AI-powered Bots
GPTs trained by top marketers and copywriters to help you brainstorm, analyze buyer research, and write new copy using proven frameworks
I will buy anything she creates because it’s just that good!
Chenell Basilio,
Growth In Reverse
CHANTAL ROUTHIER
COFOUNDER, LIVE TREE WORKS
Katelyn's methods helped me narrow down and reach this audience ... the easy way! With our launch, in the first few days we yielded 170X return on an $80 Facebook ad spend.
One small change in my messaging and my cold outreach conversion rate increased from 3% to 28%. You spend months trying to find an answer that ends up costing you 20 minutes.
JESSY GERVAIS
DIRECTOR OF MARKETING, FOODBYTE
Just helped an incredible team of engineers increase sales by over 40%.
We had to test multiple landers (mostly editorials) to hone in on the messaging. The biggest takeaway though… Customer research is a must.
WEALTH M. JR
CRO AGENCY OWNER
The Science-Backed System
Get the only 7-step messaging methodology rooted in behavioral science
Marketing trends and tactics change fast. Human nature doesn’t.
Learn the timeless psychological principles that drive action and see how reframing your message can take your solution from a nice-to-have (AKA “vitamin”) to an urgent must-have (AKA “painkiller”).
Discover Why People Buy PAINKILLERS
Think you know who your competitors are? Think again.
Learn how to identify your direct and indirect competitors, then do a blazing-fast competitive analysis so you learn what works, what doesn’t, and how to stand out.
Identify Your *Actual* Competitors
Master Your PAINKILLER Positioning
Find out how to position your product as the must-have, painkilling solution—even in a saturated market.
You'll start by making assumptions about the best positioning strategy. Then you'll gather insights from real buyers to cement your positioning strategy.
Find Your Best-Fit Buyers
Stop bleeding money by chasing buyers who don’t give a f*ck. Identify who actually cares about your solution and, most importantly, who will scream, “Take my money!”
Bonus: This makes it 1000X easier to craft messaging that hits buyers deep in feels (and opens wallets).
Do Fast-As-F*ck Buyer Research
No customers to talk to? No problem.
We’ll show you how to use powerful free tools to scour the Internet for juicy buyer insights. Our Fast-As-F*ck Research Method will help you uncover your buyers’ ouchy problems and deep desires in just 1 day (not 1 month).
Concoct Your PAINKILLER Messaging Plan
Every potent and persuasive message contains at least 2 of 8 possible inputs. Think of these inputs as your “active ingredients”.
Like in chemistry, you’ll skillfully select your active ingredients, then learn how to combine those ingredients so your messaging evokes an explosive reaction from target buyers.
Craft Direct-Response Copy
(that makes people reply and buy)
Armed with real buyer insights to guide you and a shiny new messaging strategy, You’ll write direct-response copy to test—think a social post, DM, email, ad headline, etc.
You’ll test your new messaging in the real world so you can see it working.
The goal? No more confusion or indifference. Lots more sales.
Competitive Analysis
Bot Included
Brainstorming Bot Included
Planning & Insight Extractor Bots Included
Brainstorming
Bots Included
Multiple Copywriting
Bots Included
Find their pains.
Find your profits.
Risk-free. 7-day money-back guarantee
Fix your messaging so buyers see your product as the PAINKILLER 💊 they've been looking for… in just 3.5 days.
$475
Complete 7-Step System
8 Time-Saving Bot Buddies
19 Bite-sized Lesson & Tutorials
Short (~10-mins), actionable, 100% fluff-free
8-Hands-on Exercises
Timed exercises to get clarity in days (not weeks)
Reusable Messaging Strategy Template
A stunning 23-page messaging strategy document you can share with your team (or reuse for client projects)
Lifetime Access
Lifetime Updates
Copywriting bots are trained using proven techniques from the world's top conversion copywriters
Research bots can analyze huge data sets in seconds
Brainstorming bots get you unstuck in minutes
System & Personalized Audit
$4,800
Everything Included in 7-Step System
plus...
Personalized Messaging Audit
30-minute call with Katelyn Bourgoin before you start to jumpstart your progress.
Katelyn audits your finished messaging plan and provides personalized feedback on a 60-minute call.
Follow-up email with next steps and one science-backed idea for your next marketing campaign.
students rated my other products 4.9 out of 5 stars
PAINKILLER isn’t the right solution for everyone (and your product shouldn’t be either).
Is PAINKILLER right for you?
You’re a good fit if:
You’re building an online business to fuel your dream lifestyle
You sell an info-product, DTC product, or productized service
You’re confident in your solution but can’t find the right words to describe its value
You’re pouring tons of time into content, ads, sales pages, and emails that *aren’t* turning browsers into buyers
You don’t have a clear answer to the all-important question: “Why someone should buy from YOU instead of a competitor?”
You have an upcoming launch, and you’re terrified you’ll hear crickets (again) when doors open
You understand that this is a tool and you need to actually use it to get results
You have integrity and genuinely care about making your buyers’ lives better
You’re NOT a good fit if:
You offer bespoke services that are different for each client (rather than selling a productized service)
You’re a startup founder in a very crowded market who needs to build a $100M business or get acquired to win
Your product has a complex sales cycle that includes multiple stakeholders
Selling one-off services is different than selling products. And crafting messaging for products that have multiple stakeholders involved in the buying process or compete in winner-takes-most markets has unique complexities we don’t cover in PAINKILLER.
PAINKILLER also isn’t for you if:
You’re searching for “hacks” and “secrets” to avoid putting in the work
You’re ok with lying or manipulating people to get sales—that is not what you’ll learn here
Real results from past students
You’re 3.5 days away from better messaging
Ready to fix your messaging?
Risk-free. 7-day money-back guarantee
(and maybe even a better life)
Is PAINKILLER a live program?
Frequently Asked Questions
No. PAINKILLER is an on-demand learning experience—*not* a live one. You get life-time access, can start whenever you want and finish at your own pace.
But unlike a typical online course, this is hands-on learning—not passive consumption. You’ll watch pre-recorded video lessons and tutorials where I guide you through timed exercises.
This way you can complete the 3.5-day program solo or with a team. (Bonus: You can always re-use PAINKILLER for new products or client projects to craft more effective messaging—fast.)
How much does PAINKILLER cost?
The regular price is $475.
When will I get PAINKILLER?
Access to PAINKILLER will be delivered by email immediately after purchase.
Is this just another copywriting course?
Fun fact: “Messaging” isn’t the same as “copy” (psst…This is one of many things you’ll learn in the PAINKILLER 😉).
But to answer your question, no. It’s not another course bloated with hours of long-winded video lessons and few actionable insights.
PAINKILLER is a hands-on, fluff-free messaging system filled with:
Do you offer a refund policy?
Absolutely! We have absolute confidence that if you follow our 7-step system, you'll walk away with much stronger messaging and copy you're ready to test. If you don't, we'll give you a full refund.
To request a refund simply email a copy of your completed Messaging Strategy to kbo@customercamp.co. We'll process your refund right away—no questions asked.
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